Before I start, let me just go ahead and get something out of the way- I am in no way, shape, or form a “wine snob”. K? I don’t discriminate when it comes to wine. I don’t care about “vintages”. I embrace and even welcome a good boxed wine. Screw top? Cork? Who cares! I don’t care if it’s “cheap wine”; if it tastes good, I’ll drink it. I once saw a sign that said, “Life’s Too Short to Drink Cheap Wine”. Hmm. Agree to disagree, I guess. While I absolutely love splurging on an expensive bottle every now and then, I have no problem with stocking my wine rack with $10 (or less) wines. So there. I’m glad I got that off my chest!
So. Canned wine. You’ve probably seen this trend really picking up lately. Especially among those pesky hipsters (but the good news is, you don’t have to grow a handlebar mustache or wear dark rimmed glasses to enjoy it). I first saw canned wine on a trip to Target back in the Spring. They had a couple of different options, including this adorable little four pack (it even comes with a cute little straw, just like a juice box! Mommy’s special juice box…) and these Fresh Craft wine cocktails, which were really good. Very fruity and refreshing.
I think the biggest draw for canned wine is its ability to go almost anywhere. The beach, the park, on picnics…anywhere glass isn’t allowed. Plus, you get to feel all hip and trendy while you drink it. I guess the only downside to canned wine would be it’s inability to age well. The corks on bottled wines allow tiny amounts of oxygen to come in contact with the wine, so it helps it age (according to google). Canned wine is in an airtight aluminum can, so no air can get in, which means no aging. But this is a non-issue for me since I do not care.
But doesn’t it taste different? Newp. I’ve actually done a fair bit of reading about it, including this article from Time.com and this article from Bon Appetit. I mean, if it’s crappy wine to start with, chances are it’ll still be crappy in a can, but great bottled wine = great canned wine. And there are plenty of great canned wines out there nowadays. And lots of wineries are jumping on the bandwagon.
I think this is the best one ever- Underwood by Union Wine Co. First of all, they have some HILARIOUS videos (seriously, watch them all- you’ll laugh out loud), and their motto is “Wine doesn’t have to be this hard.” #pinkiesdown. Seriously, I think I found my people. I found these cans at my local Trader Joe’s and got the Rosé and the Pinot Noir. They’re around 5 bucks each and perfect for two people to share (each can equals about 2 glasses).
The Rosé was a little on the sweet side for my liking, but I still enjoyed it. As for pairing- I paired mine with a glass and a cantankerous 4 year old and lemme tell ya, it paired BEAUTIFULLY. After a long day of parenting barn animal children, it hit just right on the palate. I haven’t tried the Pinot Noir yet, but I believe it’s their most popular one, so I’m looking forward to it.
Ok, so. We’ve talked about canned wines. What are your thoughts? Personally, I’m all in. I love the concept, I love the portability, I love the ease. It’s win-win. Yay, cans!
I haven’t seen canned wine around here, I’ll have to keep my eye out for it! Those videos are hilarious. Any brand with that kind of marketing campaign seems like they’d be my kind of people!
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amy Reply:
August 15th, 2016 at 1:10 PM
Me too! That’s why I was so drawn to them- I love the whole “pinkies down” hashtag!
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Comment by Annie @ Annie's Cooking Lab — August 2, 2016 @ 6:08 PM
That video was awesome. Haven’t seen those canned wines but now will totally have to try it!
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amy Reply:
August 15th, 2016 at 1:10 PM
You definitely should!
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Comment by Bethany — August 6, 2016 @ 1:42 PM